Designers are, as a rule, a fussy bunch, and when it comes to their own business communications they’re even more so. Designing a website for an award-winning design firm verges on the impossible. A design firm’s web presence primarily serves as a tool to attract new business from a global community—and, secondarily, as a means to show off. Designers are by far their own worst critics, and their websites have to tread a fine line between being cutting-edge so as to attract young new business, and more traditional so as to appeal to established or more conservative businesses.
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