Malware: Whether on the Desktop or the Web, It’s a Perception Thing
http://www.uxmatters.com/MT/archives/000318.php

Sherman, Paul J.
UXmatters
2008

Abstract:

In this column, I’ll explore the user experience of malicious software, or malware. My position is that, like many qualitative attributes, malware is in the eye of the beholder. And, I’ll suggest a method that product or service developers can use to assess the risk that their users, the media, or the market at large might perceive their offerings as malware.