An Empirical Investigation of Color Temperature and Gender Effects on Web Aesthetics
http://www.usabilityprofessionals.org/upa_publications/jus/2008may/coursaris1.html
  peer-reviewed

Coursaris, Constantinos K., Sarah J. Sweirenga and Ethan Watrall
Journal of Usability Studies
2008

Abstract:

Limited research exists on the relevance of hedonic dimensions of human-computer interaction to usability, with only a small set of this research being empirical in nature. Furthermore, previous research has obtained mixed support for gender differences regarding perceptions of attractiveness and usability in Web site design. This empirical research addresses the above gap by studying the effects of color temperature and gender on perceptions of Web site aesthetics.