Added by Geoff Sauer on Sep 23, 2008.
Average rating: 3.00/5.00 (n=1)
 


Easy task completion (traditional usability) is not enough in the Web world. Appealing visual site design is not enough. A site visitor needs to not only be attracted to a site and able to figure out how to buy (or register, sign up, etc.)-they need in addition to be able to tell quickly that a site will meet their needs, and they need to want to buy from this site, as opposed to a competitor's site. This is a key aspect of overall Web site success.
 
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