It all comes down to managing and reusing source. Recycling content (chapters, graphics, etc.) is not new. What is new here is the common set of back-end structure in XML form and the fact that more than one set of tools — including small, mission critical custom tools — are explicitly focused on the specific needs of a given project.
Reusing and repurposing content is all about improving efficiency: automating, accelerating, and merging applications, systems, and processes. In a multichannel publishing environment, it is critical that content development — source development — and its management are as efficient as possible.
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