Making the Transition From Tech Comm to Marcom
http://www.enewsbuilder.net/techcommanager/e_article000294729.cfm

Simard, Christy
TechCom Manager
2004

Abstract:

At first glance, technical communication (techcom) and technical marketing communication (marcom) appear to be very different genres. Where traditional techcom strives to help people use products, marcom seeks to make people realize they need products. Techcom instructs, while marcom persuades, and this distinction affects everything from the genre’s focus, to its content, and medium.