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When you think of marketing, do press releases, brochures, presentations, direct mail, and web sites come to mind? Those pieces are certainly parts of the puzzle.But a lot must go on behind the curtain to make those on-stage pieces worthwhile. These often hidden goings-on are the leadership techniques of a successful documentation manager. The result is a documentation department that warrants the effort expended on marketing. After all, marketing succeeds only if services are reliable, communication channels are open, and products meet expectations.
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Behind the Scenes: Marketing Documentation Services through Leadership
http://www.enewsbuilder.net/techcommanager/e_article000314915.cfm?x=b11,0,w
Edgerton, Rebecca J.
TechCom Manager
2004
Abstract: When you think of marketing, do press releases, brochures, presentations, direct mail, and web sites come to mind? Those pieces are certainly parts of the puzzle.But a lot must go on behind the curtain to make those on-stage pieces worthwhile. These often hidden goings-on are the leadership techniques of a successful documentation manager. The result is a documentation department that warrants the effort expended on marketing. After all, marketing succeeds only if services are reliable, communication channels are open, and products meet expectations.
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