Behind the Scenes: Marketing Documentation Services through Leadership
Edgerton, Rebecca J.
When you think of marketing, do press releases, brochures, presentations, direct mail, and web sites come to mind? Those pieces are certainly parts of the puzzle.But a lot must go on behind the curtain to make those on-stage pieces worthwhile. These often hidden goings-on are the leadership techniques of a successful documentation manager. The result is a documentation department that warrants the effort expended on marketing. After all, marketing succeeds only if services are reliable, communication channels are open, and products meet expectations.