Think Globally, Write Locally
http://www.enewsbuilder.net/techcommanager/e_article000573627.cfm?x=b11,0,w

Giovanis, Kristen
TechCom Manager
2006

Abstract:

Using a process called localization, language professionals translate the source document’s words and adapt its content to the needs and norms of the target country or market. Because language professionals can work only with what they are given, the document’s creator is partly responsible for ensuring the localization process is effective. After all, poorly written English cannot be turned into good Japanese.