Think Globally, Write Locally

Think Globally, Write Locally Using a process called localization, language professionals translate the source document’s words and adapt its content to the needs and norms of the target country or market. Because language professionals can work only with what they are given, the document’s creator is partly responsible for ensuring the localization process is effective. After all, poorly written English cannot be turned into good Japanese.

Using a process called localization, language professionals translate the source document’s words and adapt its content to the needs and norms of the target country or market. Because language professionals can work only with what they are given, the document’s creator is partly responsible for ensuring the localization process is effective. After all, poorly written English cannot be turned into good Japanese.

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