The Art of Self-Marketing
http://www.enewsbuilder.net/techcommanager/e_article000761089.cfm?x=b11,0,w

Harris, Kerri
TechCom Manager
2007

Abstract:

Spend enough time among the ranks of corporate culture and you are likely to hear many common catch-phrases like 'branding' and 'market differentiation.' These conceptual ideas can seem like mere marketing dogma reserved for abstract thinkers alone. Yet the savvy career-minded professional should turn a keen eye on these notions with a plan to incorporate a few basic principals into their annual objectives. Employing a few strategies for personal branding can help managers foster greater enthusiasm from their teams and provide the basic framework to help promote a positive self-image within an organization.