The Why and How of Content Convergence and Integration
http://www.enewsbuilder.net/techcommanager/e_article001029552.cfm?x=b11,0,w

Bailie, Rahel Anne
TechCom Manager
2008

Abstract:

Content producers are about to live through interesting times, to adapt the popular saying, with the dawning of The Age of Content. Industry is discovering content as a commodity; the rules are changing, and fast.