Turning Web 2.0 Into Business As Usual
http://www.enewsbuilder.net/techcommanager/e_article001163113.cfm?x=b11,0,w

Harris, Kerri
TechCom Manager
2008

Abstract:

Web 2.0 is hip, trendy, and reminiscent of catch-phrases from the Dot-com boom when just about anything related to binary was so “Now.” Experts are frantically pushing non-digital natives to get on board with Web 2.0 absolutely yesterday, if not sooner. The good news is if you’re reading this article online, there’s a good chance you have already been onboard with Web 2.0 principals for quite some time. The question is, have you been using them effectively?