On Choosing Type
http://ilovetypography.com/2008/04/04/on-choosing-type/

I Love Typography
2008

Abstract:

We owe it to the reader not to hinder their reading pleasure, but to aid it; second, we owe a responsibility to the typeface or typefaces we employ. Good typefaces are designed for a good purpose, but not even the very best types are suited to every situation.