Make Your Content Work for You: Creating and Promoting Viral Content
http://reencoded.com/2008/08/13/make-your-content-work-for-you-creating-and-promoting-viral-content/

Robbins, Kyle
ReEncoded
2008

Abstract:

With the cost of quality traffic rising and reaching and maintaining top search engine position becoming more and more difficult as EVERYONE is moving to the net, viral content blows up one of the most spouted off cliche of all time… “NOTHING IS FREE”. The exposure and added traffic that an amazing piece of content can generate is free. That’s the beauty… with a truly viral piece of content, everyone else does your promotion for you, letting you sit back and enjoy the ride.