Make Your Designs ‘POP’
http://reencoded.com/2008/08/14/make-your-designs-pop/

Praschan, Mark
ReEncoded
2008

Abstract:

Admit it, effects are cool. Drop shadows, gradients, glows, bevels and the like can be a lot of fun and are ridiculously easy to apply to your designs. However, once you discover the powerful effects waiting inside today’s graphics suites, it’s easy to get carried away.