Client’s Needs, Client’s Wants and Finding the Balance
http://reencoded.com/2008/08/21/clients-needs-clients-wants-finding-the-balance/

Praschan, Mark
ReEncoded
2008

Abstract:

Since a healthy percentage of Reencoded readers deal directly with clents, it’s time we take a closer look at how to deal with them. It’s not uncommon for a client’s wants and a client’s needs to head in completely different directions. Hopefully these tips will help you draw the two back together and provide the client with a product or service that they’re happy with and that suits their requirements.