Too Connected: Utopias and Dystopias of Communication
http://www.idratherbewriting.com/2008/08/18/too-connected-%e2%80%93-utopias-and-dystopias/

Johnson, Tom H.
I'd Rather Be Writing
2008

Abstract:

The more you blog, the more people you attract through Google. The more search-engine-optimized your posts are, the more people find you. The more tweets you send, the more people follow you. The more social networks you join, the more people add themselves to your page. The better posts you write, the more people subscribe to your RSS feed. The more content you generate – in whatever form and media – the more trackbacks and links people generate about you. The more you produce, the more emails and questions you get. You become like a content cloud – attracting Google searches.