Your Own Best Ad: Promoting Yourself as a Contractor
http://techwr-l.com/node/724

Byfield, Bruce
TECHWR-L
2008

Abstract:

Most contractors can't afford the time or money to advertise. If they can, there probably aren't many places where an ad would reach potential clients anyway. By default, then, your reputation as a contractor rests on your behavior at each job. Leave a happy client behind at the end of each job, and you'll soon start a word-of-mouth campaign that will keep you employed the rest of your working life.