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You don't have to spend hours making cold calls or squander money on invisible advertisements in order to find new clients. In fact, savvy businesspeople--technical writers included--know the best way to expand your client base is by leveraging the resources you already have.
You might ask, "What resources?" Well, pull out your personal address book. This database of contacts--friends, relatives, and co-workers--is a gold mine when prospecting for business. By knowing how and who to ask, you can soon have as much business as you can handle!
View all seven works by Chroust Ehmann, Lain
View all 132 works published by TECHWR-L |
Networking Your Way to Success
http://techwr-l.com/node/725
Chroust Ehmann, Lain
TECHWR-L
2008
Abstract: You don't have to spend hours making cold calls or squander money on invisible advertisements in order to find new clients. In fact, savvy businesspeople--technical writers included--know the best way to expand your client base is by leveraging the resources you already have.
You might ask, "What resources?" Well, pull out your personal address book. This database of contacts--friends, relatives, and co-workers--is a gold mine when prospecting for business. By knowing how and who to ask, you can soon have as much business as you can handle!
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