Winning Considerations for Interactive Content
http://www.uxmatters.com/MT/archives/000313.php

Jones, Colleen
UXmatters
2008

Abstract:

User interface designers have more interactive options than ever for presenting content. So, we can make meaningful strides toward offering users the right content in the right place, at the right time, in the right amount. However, these rich options for interactively presenting content also come with a challenge.