Death to Lorem Ipsum and Other Adventures in Content
http://www.adaptivepath.com/ideas/essays/archives/000959.php

Halvorson, Kristina and Kate Rutter
Adaptive Path
2008

Abstract:

Kristina agreed to push the thinking further with a discussion about content, UX teams, and how the relationships can be strengthened to create experiences and projects that really sing. The resulting conversation start with content basics and closes with a bold challenge.