Calling in the Big Guns: Review of Web Form Design: Filling in the Blanks
http://www.boxesandarrows.com/view/calling-in-the-big

Evans, Will
Boxes and Arrows
2008

Abstract:

What is likely to win the most converts is the joy Wroblewski takes in designing. This impression becomes clear as you page through the book. He isn’t just an ardent evangelizer, following the rituals of going to conferences selling snake oil. He’s been there in the trenches, just like you; he’s done this a hundred, maybe a thousand times. He’s tested these ideas and provides a framework for you to use from day one. Half the battle in good form design is defending your decisions to stakeholders.