Communication Strategies for Implementing Organizational Change
http://businesscommunication.org/conventions/Proceedings/2007/Washington/25ABC07.pdf

Russ, Travis L.
Association for Business Communication
2008

Abstract:

This work advances a stronger conceptual and empirical understanding of two broad, conceptual communicative treatments for implementing change: programmatic and participatory. These theoretical approaches are elucidated respectively through established communication models, activities, and strategies advanced by previous scholarship within the communication and business disciplines. In addition, conclusions are drawn about the supposed limitations and benefits of using these change implementation approaches in applied settings. This article concludes with potential strategies for advancing for research in this arena.