Added by Geoff Sauer on Jul 07, 2008. Average rating: 3.00/5.00 (n=1)
This paper aims to fill a gap between knowledge and practice about the effectiveness of rhetorical strategies in the communication of change inside large private organizations.
Modena, Ivana Association for Business Communication 2007
Abstract:
This paper aims to fill a gap between knowledge and practice about the effectiveness of rhetorical strategies in the communication of change inside large private organizations.