Paradigm Shifts are Never Pretty: Advice on Making the Move to XML Authoring
http://www.thecontentwrangler.com/article/paradigm_shifts_are_never_pretty_advice_on_making_the_move_to_xml_authoring/

O'Keefe, Sarah S.
Content Wrangler, The
2008

Abstract:

Most people are risk-averse, and profound changes such as the move to structured authoring require new skills and workflows. To ensure a successful transition, XML implementers need to assess their team members, identify allies, and build their implementation strategy around the staff members who embrace change.