The Why and How of Content Convergence and Integration
http://www.writingassist.com/articles/technical-manuals-content-assets.htm

Bailie, Rahel Anne
Writing Assistance
2007

Abstract:

Content producers are about to live through interesting times, to adapt the popular saying, with the dawning of The Age of Content. Industry is discovering content as a commodity; the rules are changing, and fast. What have traditionally been seen as the lowliest form of commercial content within an enterprise, technical manuals, are starting to take their place alongside the other valued corporate assets.