Managing SMEs - Part 2: Selling the Concept to Management
http://www.writingassist.com/articles/documentation-manager-smes2.htm

Rastocny, Philip
Writing Assistance
2007

Abstract:

Part 2 switches the focus to members of your management team and what you can do to sell your team’s professionalism. Also included are hints on how your writers can individually sell themselves to gain cooperation from SMEs.