Making the Transition From Techcom to Marcom
http://www.writingassist.com/articles/techcom-marcom.htm

Simard, Christy
Writing Assistance
2007

Abstract:

At first glance, technical communication (techcom) and technical marketing communication (marcom) appear to be very different genres. Where traditional techcom strives to help people use products, marcom seeks to make people realize they need products.