A Prototype Theory Approach to Website Localization: An Analytical Method for Technical Communicators
http://ieeexplore.ieee.org/iel5/10002/32120/01494165.pdf
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St. Amant, Kirk R.
IEEE PCS
2005

Abstract:

As global online access grows, Web site designers find themselves creating materials for an increasingly international audience. Cultural groups, however, can have different expectations of what constitutes acceptable Web site design. This article examines how prototype theory can serve as a methodology for analyzing Web sites designed for users from different cultures. Such analyses, in turn, can help individuals create more effective online materials for international audiences.