Avoiding Global Misunderstandings
http://www.sinicom.com/Sub%20Pages/pubs/articles/article56.pdf

Sinickas, Angela D.
Sinickas Communications
2004

Abstract:

When we think of miscommunication across national boundaries, the mostmemorable blunders often relate to problems with translation. Butthere are far more subtle pitfalls thatcan occur. Here, Angela Sinickas shares some of the common mistakes that can lead global communications to miss the mark.