Overcoming Word Inflation: The Benefits of Minimalist Design
http://www.impact-information.com/impactinfo/minimalism.htm

DuBay, William H.
Impact Information
2004

Abstract:

Writers are great inflators. We can take a simple half page describing a computer interface and in a few hours transform it into a 35-page document complete with glossaries, type conventions, overviews, introductions, mission statements, charts, clip art, and copyright pages full of disclaimers, trademark acknowledgements, and credits. The results will make the people in marketing and sales simply glow.