Getting the Most Use out of Research Results
http://www.sinicom.com/Sub%20Pages/pubs/articles/article17.htm

Sinickas, Angela D.
Sinickas Communications
1999

Abstract:

All too often companies conduct a survey and do nothing with the results. This problem can be minimized through developing a highly actionable survey in the first place (the topic of this month's column) and making sure that management is committed to acting on the findings (to be covered next month). Here are some suggestions for developing a survey that leads to highly actionable results.