Get The Credit You Deserve From Surveys
http://www.sinicom.com/Sub%20Pages/pubs/articles/article48.htm

Sinickas, Angela D.
Sinickas Communications
2002

Abstract:

The wonders of technology have opened up easy-to-use on-line survey creation and analysis. Yet if you take the numbers the surveys provide at face value, you may be under-representing your audience's true responses. The following examples demonstrate how to phrase questions for more accurate results.