Finding a Cure for Survey Fatigue
http://www.sinicom.com/Sub%20Pages/pubs/articles/article93.pdf

Sinickas, Angela D.
Sinickas Communications
2007

Abstract:

A downward trend in survey response rates is often blamed on the fact that people simply become tired of taking surveys. Butthere are ways to avoid the malaise setting in, says Angela Sinickas, a key one being making sure thatpeople feel their opinions are actually being listened to. Here she shares three common causes of survey fatigue and how to deal with them.