Evaluating and Managing Surveys
http://www.sinicom.com/Sub%20Pages/pubs/articles/article54.htm

Sinickas, Angela D.
Sinickas Communications
2004

Abstract:

While surveys aren't the only research tool available to HR managers, they are the most useful one when 'hard' numbers are needed on how many people see things a certain way and when it's important to track differences among subgroups or improvement over time.