Connecting Surveys to the Bottom Line
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Sinickas, Angela D.
Sinickas Communications
2002

Abstract:

Most communication surveys pose questions about how well messages have been understood and how effective different communication channels are. What surveys usually lack are questions that link the communications you manage to the effect they have on employee behaviors, which result in improvements in the bottom line. Here are two examples of communicators who used surveys to analyze behavior and build a business case for their budgets.