Social Media 101: Now Everyone's a Technical Writer
http://www.scriptorium.com/palimpsest/2008/05/doctrain-social-media-101now-everyones.html

O'Keefe, Sarah S.
Palimpsest
2008

Abstract:

Free and cheap tools (blogging software, cheap digital cameras) have made "many-to-many" communication possible. This is sometimes called the "rise of the creative class." People are shifting from being consumers to creators.