Getting the Ear of Your CEO
http://www.iabc.com/cwb/archive/2003/1203/ear.htm

Gayeski, Diane
Communication World Bulletin
2003

Abstract:

Communication professionals can and should have frequent, direct access to and influence on executive leadership. Your CEO needs you, but are you ready? It is a misperception that CEOs are too busy, uninterested or unreceptive. While some communicators have close contact with executives, many other communication professionals rarely see the CEO and may have many layers of management between themselves and that "C-level" suite. But you don't have to report directly to the CEO to get his or her ear.