Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results
http://www.iabc.com/cwb/archive/2003/1103/scorecard.htm

Sinickas, Angela D.
Communication World Bulletin
2003

Abstract:

Paul Niven's book is invaluable for communicators whose companies are implementing a Balanced Scorecard, and it can also provide a great deal of useful information on setting measurable goals for a staff function like communication to ensure it aligns with a company's strategy. The book provides easy-to-understand summaries of how various business processes work for communicators who want to better understand their businesses.