Added by Geoff Sauer on May 16, 2008.
Average rating: 3.00/5.00 (n=1)
 


Once viewed more as art than science, marketers are increasingly interested in measuring performance. Like it or not, there is a new wave of accountability in the world of marketing, and if you're not prepared, you could get swept under it. Companies are becoming increasingly concerned with ensuring that all activities are profitable. As a result, each dollar invested in marketing is being challenged to demonstrate bottom line performance. New forms of marketing, escalating ad costs and tools that purport to measure marketing effectiveness have all contributed to the pressure traditional media is facing to "prove its worth."
 
  View all 304 works published by Communication World Bulletin  

Please share your rating/opinion of "Accountability and Return-On-Investment".
 PoorExcellent 
click this box if you find the link above broken or out-of-date.

Copyright © 2001-17 by the EServer. All rights reserved.Add a Work | Discussion Forum | Habitués