Internet Public Relations and Messaging Can Drive Visibility and Sales
http://www.iabc.com/cwb/archive/2003/1003/techcorner.htm

Woods McNamara, Julie
Communication World Bulletin
2003

Abstract:

Today it’s harder than ever for companies to get above the noise and get their messages heard. Many consumers are so overwhelmed with advertisements about new products and marginally improved releases that they automatically tune out anything that sounds promotional. While it may seem like there’s no time to learn new tools and technologies, there are many sites that offer useful guides, quick tips and case studies on how to achieve measurable results.