Using E-mail To Make Your Pitch
http://www.iabc.com/cwb/archive/2003/0903/techcorner.htm

Lee, Terry and Rich Brant
Communication World Bulletin
2003

Abstract:

Gone are the days when you called a reporter, mailed a letter or sent a fax and expected to get a callback. These days, more reporters than ever are relying on e-mail to review news pitches or story ideas. Pitching by e-mail is sometimes more difficult than sending a pitch letter by standard mail or calling a reporter on the telephone, because with more and more e-mail being sent these days, yours needs to stand out from the rest. Here are tips on how to make your pitch stand out in the maze of e-mail communications that reporters, and other media contacts, receive each day.