The Growing Power of Internet-Driven Public Relations
http://www.iabc.com/cwb/archive/2003/0903/power.htm

Caruba, Alan
Communication World Bulletin
2003

Abstract:

Many people don't realize the extent to which public relations has increased its influence since the growth of the Internet. This influence continues to grow as does the popularity and utility of the Internet itself. Literally millions of new web sites are added every month, and they represent the most extraordinary way to target your audience. Today's journalists, radio and television news producers and editors all prefer to receive news via e-mail and to instantly access web sites to secure the facts.