Ten Keys to Increasing Your Web Site's International Impact
http://www.iabc.com/cwb/archive/2003/0603/10keys.htm

Tindal, Richard
Communication World Bulletin
2003

Abstract:

People and organizations generally understand the concept of the Internet's global reach. However, few see their Web presence as international, and even fewer have sites appropriate for audiences beyond their borders. As global competition grows and new markets emerge, building an effective international Web presence is becoming ever more critical.