Applying Brand To An Intranet
http://www.iabc.com/cwb/archive/2003/0603/brand.htm

Wilson, Stacy and Susan Weinschenk
Communication World Bulletin
2003

Abstract:

Brand has become an integral part of the employee communicator's role as organizations recognize the importance of employee behaviors in building brand. When it comes time to integrate brand elements into the intranet or portal, good usability practices and testing can guide that integration, ensuring desired employee behaviors.