Six Rules for Transforming Your Brand: The Carter Holt Harvey Experience
http://www.iabc.com/cwb/archive/2003/0203/6rules.htm

Stuart, Dellwyn
Communication World Bulletin
2003

Abstract:

Australasia's leading forest product company, Carter Holt Harvey (CHH), transformed itself in under three years from slumbering giant into a high-performing, innovative business leader based on values of performance, leadership and innovation - and won an IABC Gold Quill award in the process. Here's CHH's story in brief and rules learned along the way.