Practical Tips for Merger Communication
http://www.iabc.com/cwb/archive/2004/1204/mergercomm.htm

Fagan-Smith, Barbara and Ruta Skelton
Communication World Bulletin
2004

Abstract:

When two companies merge, the complexities, emotions and often sweeping changes behind the deal can hinder effective communication to key stakeholders. Yet a well planned and implemented communication strategy contributes to the very success of the merger itself. How can you overcome the obstacles to developing and delivering on a merger communication strategy?