Web Site Redesign: From Stagnation to Rejuvenation
http://www.iabc.com/cwb/archive/2004/1004/rejuvenation.htm

Drost, Herman
Communication World Bulletin
2004

Abstract:

When surfing the web these days, you often come across web sites that suffer from stagnation—they look old, obsolete or appear to have been designed by an amateur. Your web site needs continuous improvement to capture and engage your visitor’s attention. If not, he or she can easily click away to your competitor’s site. Here are twelve steps to help prevent stagnation.