Laws of Web Site Management and Digital Branding
http://www.iabc.com/cwb/archive/2004/1004/laws.htm

Javed, Naseem
Communication World Bulletin
2004

Abstract:

We urgently need a quick crash course on web site management; otherwise, connecting with potential customers will become a very tough challenge. Lucky are those who have a unique domain name without the additional baggage of extraneous language, numbers, dashes or slashes. Studies have shown that 90 percent of business names are problematic. These problems are serious issues for achieving higher visibility.