Communicating Internally: Achieving Your Balance
http://www.iabc.com/cwb/archive/2004/0704/balance.htm

Voss, Rebecca
Communication World Bulletin
2004

Abstract:

Employees are inundated with mass information and messages. It is their responsibility to digest all this information in appropriate ways so that they can be effective in their roles, partner with others and help their company be profitable and competitive. Technology—e-newsletters, web mail, instant messaging—has greatly accelerated this environment of mass-transit communications, and while this saves time, it creates a bigger challenge: connecting and managing internal information clearly to align employees and maximize productivity.